Serrette began his career on Oct. 15, 1971 as a messenger. After two years, he became a mail clerk. He leaves today (Sept. 23) as part of the sales team, handling classifieds and pro small space sales. In 1993, Serrette won the Billboard President's Award, which honored his team work and ability.
"Jeff could charm anyone into advertising in Billboard, as he did with Aretha Franklin, again and again," special features editor Thom Duffy says.
In fact, Serrette reveals that "partying with Aretha" is one of his favorite memories with the company. "She was an account of mine," he explains. "She has just been terrific whenever she comes to New York."
Of his retirement, Serrette says, "It's surreal. Billboard is part of me. It's bittersweet. Parting with something that has been a tremendous part of my life is sad. But I'm excited as well because it's a new chapter. A new beginning. This is all new to me."
"Stay passionate, enjoy what you do," Serrette adds as advice for longevity with the company.
Serrette and his wife Rosie are retiring to Daytona Beach, Fla. to be closer to their children, Jeffrey Jr. and Donna, and their grandchildren, Marquis, Kalea and Shayla.
